How Many Main Pillars Does Digital Marketing Have

digital marketing

How Many Main Pillars Does Digital Marketing Have

Marketers seek new ways to broaden and integrate digital marketing with offline, non-digital tactics known as integrated marketing as it matures and grows. Furthermore, several components of digital marketing have evolved into specialized kinds of marketing, such as content marketing, social media marketing, search marketing, email marketing, and eCommerce.

Marketers will utilize these top-level 4 pillars of digital marketing strategy to give excellent content, establish an audience house file, construct a community of like-minded participants, and offer relevant items and services they require to react to current market demands. We UBL Academy is a leading seo training institute kochi where we teach you about digital marketing.

Four Pillars of Digital Marketing

1. Digital Marketing's Content Pillar

We have difficulties focusing in a message-rich and exciting environment. As a result, we seek knowledge that is devoid of commercial promotion and push in order to suit our needs and desires or to entertain us.

This goal is met by producing high-quality material. Even better, content marketing draws a specific demographic as well as search engines while offering context for your marketing message.

As a result, content marketing has grown in prominence as a key component of a digital marketing plan. According to Content Marketing Institute/MarketingProfs data, around three out of every five B2B and B2C organizations are strongly devoted to content marketing.

The majority of marketers require five sorts of content: foundational, FAQ, cyclical, crowd-pleaser, and long-playing. To decrease content generation efforts, turn material into several pieces of content marketing. To optimize reach and ease dissemination, specifically adapt material into long-form, medium form, and short-form forms.

Owned, social, and third-party media can all be used to distribute digital material. From a marketing standpoint, employ a combination of methods to reach the greatest number of prospective readers. This graph displays the most popular alternatives.

Search is worth mentioning because it is a subset of third-party media. Computer algorithms generate its material. It also contains YouTube, the second largest search engine, and voice search, in addition to Google.

2. Digital Marketing Communication Pillar

Communication is a critical component of digital marketing. It acts as a channel for your message.

There are three ways to convey digital messages:

  • One-to-Many Communications: Unlike traditional advertising, information flows in just one direction from the advertiser to the audience.
  • One-to-One Communications: Information is passed from one person or firm to another. One-on-one communication is used. This is how we connect with our friends, family, and co-workers, and it is the foundation of direct marketing.
  • Many-to-Many Communications: In an open system, information flows in several ways at the same time. It's a group of people chatting at the same time. This form of communication is important to social media and is distinctive to digital marketing.

The following are the most common types of digital communications:

  • Email. It's digital marketing gold since it's constantly read. Because you have the authorization of the receivers, your email house file allows you to contact them. Send relationship-building and behaviourally tailored emails instead of push advertisements.
  • Messaging. Communication between friends and co-workers, it continues to expand and adapt. They typically vet organizations that exist on social media or other venues.
  • Texting. Marketers must provide a phone number and authorization. It's mainly handy for sending out notifications.
  • Social networking sites. Depending on the platform, it offers both public and private discussions. Social sharing may be seen as a method of disseminating helpful information to friends, co-workers, and followers.
  • Feeds. There are still options for material dissemination, but they are being utilized less frequently. They are very handy for blogging.

3. Digital Marketing's Community Pillar

Digital marketing revolves around communities. Businesses may communicate with their intended audience using digital platforms such as social media and linked devices to overcome objections and minimize concerns.

For many firms, social media serves as a channel for community building. Facebook, Twitter, LinkedIn, YouTube, and Instagram all provide a number of alternatives for businesses to develop outposts where their consumers spend their time.

  • Social networking sites. Platforms that enable individuals and companies to communicate and interact with family, friends, and social connections. These platforms make it possible to broaden participation and sharing, particularly on a many-to-many basis.
  • Online discussion boards. These are often earlier types of public community and communication. People can communicate in these forums asynchronously.
  • Webinars and conferences are held online. Reduce the friction involved with attending live events by providing one-to-many information sources.
  • Online resources for offline activities (Meetup and Evite are included.) Offline group activities, such as conferences and webinars, as well as informal parties, should be supported.

4. Commerce as a Digital Marketing Pillar

Regardless of where the transaction is made, the majority of purchases begin online. As linked gadgets evolve and people change how they explore and buy, digital marketing commerce matches their requirements.

Entry points into digital commerce include:

Website. It provides product information as well as the ability to buy it. Optimize your website for a mobile-first audience.

  • Email. Special offers encourage customers to make purchases.
  • Look for (including voice). Allows customers to quickly discover you (and your competitors.) Consumers often utilize their smartphone's voice commands, which include navigation choices.
  • Apps. Control cell phone use. At the very least, key apps such as social networking, review sites, and maps will debut.
  • Social media. Depending on the network, it offers a variety of choices, including sales. Include Pinterest.
  • Review sites (most notably Amazon) allow members to rate and comment on items and services. They're simply loosely organized communities.

As linked gadgets evolve and people change how they explore and buy, digital marketing commerce matches their requirements.


Content, communications, community, and commerce are the four pillars of digital marketing. When these four factors are combined, they allow you to build relationships with a community that is interested in your business.

Because you've changed your marketing into requested information that you have permission to offer, these four pillars of digital marketing are increasingly allowing your message to breakthrough.

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