Guide to an SEO friendly URL structure


Guide to an SEO friendly URL structure

Uniform Resource Locator helps in finding the various websites which are dispersed around the globe and the digital world. For shifting the files, to obtain the database and e-mails this will be helpful.


If somebody wishes to get to you, then to get more information about you, your name will not be enough. Your address gives them with what they need and they will get a unique identity about you. Thus all websites convey this idea and provide the users about what you are. A user can get to your website when he inputs the unique address string on the web. The URL of a site needs to be as simple as possible. In order to construct your website in a practical way, you have to organise your content.

What is the structure of the URL?

Protocol method

Before accessing a website, the servers are informed on which protocol they have to follow. The two protocol methods involved are:-


About the Rankings

The sites that use HTTPS will be ranked higher in SERP's by Google. This is done because the HTTPS has a more secure nature. The safety and protection of its users are always ensured by Google. So the sites that follow these principles are appreciated by Google and are ranked higher. Online digital marketing courses in Kerala is the best way to get introduced to the digital world.

Keeping the URLs consistent

Choosing one consistent approach of creating a permanent URL and sticking to it is important. This can be considered as your URL structure.

How can you create an SEO-friendly URL?


For URLs one of the important things to have is readability. For search engines also having website URLs which are quite readable is preferred. A user can also get an insight into what they are going to receive, by recognising the URL.

URL Length

To get a better user experience and to arrive top in the Google ranks the URL length matters. For an SEO-friendly URL, the proper length is considered to be 50-60 characters. Your URL characters should not affect the user experience. The length is not a problem as Google will crawl it. Also, the lengthy URL cannot be easily shared in social media. When it is chosen to embed, then it will be very difficult.

Use of Hyphen or Underscore?

In the URL usage of hyphens or underscore have always been in question. Hyphen becomes the answer. When the underscores are considered to join a word the hyphen is used to separate a word. If you are planning to create an SEO-friendly URL, then it is important to choose a hyphen over an underscore. Our SEO training institute Kochi provides you with all the techniques for an expert analyst.


Uppercase or Lowercase?

What will you consider using, an upper case or lower case? Most of the SEO experts will inform you to use lower case letters in your URLs. The usage of lower case and the upper case can affect your Google Rankings. For example, if you have a Google-linked website with two names, domain and domain, then Google can index and rate that page, which you like or don't like. This often hampers the Google SERP rankings and is not known to be an SEO friendly URL.

Build and Submit Sitemap

To understand the information on the structure and hierarchy which Google has to crawl, it is relevant to create a sitemap and present it to Google. For getting a better ranking it is important to add new articles, crawl and index them. You can opt for the best digital marketing course in Kochi.