Digital marketing strategies before and after COVID 19

The Covid-19 pandemic has certainly taken the world to a standstill. While this has profoundly impacted markets, customer preferences and the way they respond to products have also changed tremendously. We've seen a surge in new normal since March 2020, when much in the world faced a partial or full shutdown.

The drastic growth in internet ad social media use is also evident. This is why Digital marketing institutes are also growing. People communicate more digitally with the coming of social distancing. This is the perfect moment for marketers to create their market shares, as they understand what customers want. Changes in customer and social attitudes, often include a transition in digital marketing tactics. We have assembled a list of digital marketing techniques you can currently use to differentiate your business to better plan your business for the end of the COVID-19 crisis. After all, it is critical that businesses recover in the second half of 2020 because we have gone through the coronavirus pandemic.

Local citations

The rankings at Google are based on the number of citations from the firm, its consistency and the quality of its platforms. Any incorrect information on your listing will discourage customers and give a bad name to your company. It's possible your rivals would be using this online ads strategy and local traffic if you're not benefiting from local citations. These lists are developed primarily to aid searchers in locating the information they need about firms. This is an outstanding way to build foot traffic if you have a physical spot.

Stay active

The company may have slackened, but now is not the time for social media slowdown. In reality, now is the perfect time for organic social media to be capitalised. At a high degree of interaction, customers are looking for brands that stay resilient during this period of immense challenge. Get yourself imaginative. Display how your brand culture is constantly evolving. . You do not have to share on your social media every day.   The posts you make, though, ought to be more appealing and interact with the user.

Keep on blogging

To draw new clients and keep existing clients active with your website, you should make blog entries with a great cost-efficient online marketing strategy. According to HubSpot, blogging advertisers have 13 times the odds of getting a strong ROI. If your website periodically gets fresh, interesting content, search engines such as Google & Yahoo would most probably position it higher. 

Blogs provide a convenient way to do this and as an industry specialist, they will differentiate your business. They will finally see you as the go-to source in the industry if you give people more helpful insightful posts. Moreover, people would most likely share a blog post on social media which attracts even more users.

Be supportive

About 90 % of customers want companies to protect their staff and vendors and to deliver goods that will support them in the present situation. Now is not the time for the goods and services to be overtly 'sold.' In a leading company of healthcare, a very effective approach was found. As the disease spread, most citizens of the country were aware of 1 brand in the healthcare segment during the February-March period. Dettol simply urged people to keep their hands safe with ANY soap, and not only their brand, in digitals, and print media. They also took the lead to include in their article a couple of other competitor brands. Consumers want to know that companies also have a human side. Brands can either play the role of an educator or use social media as the necessary emotional bond. Such an attachment will enhance user confidence and commitment to your brand