Career in Digital marketing Post Covid surge in opportunities


Career in Digital marketing Post Covid surge in opportunities

Is Covid the god of – Digital marketing?

Among the rally of bad and depressing news, we had the good fortune of meeting some silver linings.  A surge in the field of digital marketing and SEO was one of those. Though digital marketing is a fairly recent concept, its growth among global corporates and the Indian market has been exhilarating.  The Covid-hit world that has been largely driven home is slowly tuning into the exciting opportunities of marketing through online channels. Today, digital marketing is shooting out more career opportunities than any other field.

Digital marketing course in Kerala

Digital marketing courses are becoming a hot favorite in India and especially in Kerala. Many educational institutes in Kerala now offer excellent courses in digital marketing, SEO, social media marketing, etc. institutes like UBL academy offers full courses on digital marketing in Kochi. These courses stretch from six months to one or two years providing training and internship along with a good number of placement opportunities.

Online digital marketing course in Kerala

Covid pandemic has driven most of us home and capsuled our lives into a computer screen. But digital marketing industry has decided to make the most out of it. There are a ton of good online courses on digital marketing in Kerala for aspiring students who are passionate to build a career in marketing. Online digital marketers make use of both free and paid online tools for marketing through digital platforms. These are quite easy to understand and wildly simpler to work with.

Why digital marketing offers so many opportunities?

Many students are opting for digital marketing as a main career stream. The top reason is the insane number of opportunities digital marketing offers both in India and outside. Many top corporates are in desperate need of qualified digital marketers who can carry their brands through online competitions.  Here are some common terms associated with digital marketing

  • Social media marketing
  • Search engine optimization
  • Email marketing
  • Paid searches
  • Display advertising
  • Content marketing
  • Multi-channel analytics
  • Internet marketing
  • Pay per click


SEO and PPC training courses in Kerala

Search engine optimization (SEO) and Pay-per-click (PPC) are two important marketing strategies that come under digital marketing. Search engine optimization refers to the strategies and techniques to rank a website higher in the Google search engine results. The higher the rank, the better the amount of traffic a website attracts. Pay-per-click advertising is a model of online marketing in which paid advertisements are made.  If SEO refers to the strategies to bring more organic traffic, PPC is a means of buying more traffic to your website. Many institutes in Kerala offer SEO PPC training courses in Kerala.

Final thoughts

Digital marketing is progressively becoming the backbone of the online economy in India. By the look of the current trends, the significance of digital marketing only seems to grow further. Online digital marketing courses in Kerala are producing more and more young marketers every day. It’s safe to say that digital marketing will produce a good number of career opportunities in India and Kerala in the coming years.