9 Best LinkedIn profile tips for job seekers
It was not until recently that networking began to be realized as an integral digit of job hunting. The most important requirement for job-seeking was suddenly not a resume. It became a platform where job seekers and employers find each other. And the platform that quickly came to the forefront as a networking stage for job seekers was LinkedIn. LinkedIn is still the most favourite networking and job-finding place for many. Because of their marketing potential, platforms like LinkedIn also play a major role in digital marketing and branding too. All the best digital marketing courses in Kochi give training about using LinkedIn for the marketing advantage, whether it is self-promotion or promotion of a brand or organization.
Good networking skills in LinkedIn will make recruiters and job hirers find you easily. Here are a few tips for job seekers who are trying to expand their horizons on LinkedIn.
- Customize your profile URL
Want to improve your visibility on LinkedIn? A cleaner and neater profile URL might help. Instead of sticking to the automatically generated URL, you can customize your profile URL so that it is easier to find. To change your URL, simply go to your profile, click on the “edit profile” option and click on the pen image. Fill in your first and last name and revamp your URL in a more attractive way.
- Pick a good photo
A professional and clear photo can stand out to your profile visitors. Your profile photo is one of the first things your profile visitors notice and you want to make it as professional as possible. Of course, you don’t have to hire a professional photographer or anything. Just a modest, clear picture will do. It doesn’t even have to be overtly professional and serious looking. And do not forget to smile at the camera. Your photo must vouch for your approachability.
- A nice summary
A summary is a great place to express who you really are. Many LinkedIn users skip the summary step or are too lazy to fill them up. Your summary must tell your profile visitors exactly who you are, what is your niche and how good you are at it. You can even use the summary section to flaunt your achievements. The summary must also focus on your target audience. You must speak in the first person and in a way people relevant to you can understand you. You must show that you fit nicely into the niche and you know what you are doing. This can improve your authenticity while hiring managers are looking at your LinkedIn profile.
- Target your audience
Just spend some time thinking about who is likely to read your profile. If you are one of the employers who happen to find a plausible job candidate’s profile, what will you be looking for? It is important to create your profile comprehensible to your target audience. If you want recruiters to find you, your target audience is recruiters. And your profile should have everything targeted for them. Consider which of the following relate to you and your perspective, as well as the exact words and terms used to express them: These are your search terms. They're probably what employers look for whenever they're seeking people that fit your profile.
- Sprinkle your keywords
When you've determined your keywords, include them within your title, profile, talents, and anyplace else on the profile wherever they make sense. Ensure the keyword blend in with the remainder of your content rather than being crammed in. The art of incorporating keywords is not something that is specific to SEO, but it can turn out useful in pretty much everything you do online. You can get the best SEO training course in Kochi from leading institutions like UBL academy.
- Complete the profile
A completed profile is more likely to be found more than an uncompleted one. It is very important that you take the time and effort to fill up your LinkedIn profile. The LinkedIn algorithm always favours a filled up profile. A skeletal profile can get easily ignored in the sea of handsome profiles that are completed and offer more info.
While you apply for employment on LinkedIn or elsewhere, recruiters and hiring managers will look at your profile. A basic profile does not make a good first impression. Each part provides an opportunity to include more keywords and build a captivating tale.
- Create a better skill section
Keywords assist you in being found on LinkedIn results pages. Recruiters and other individuals conduct searches for people on a daily basis.
Your LinkedIn talents are also considered keywords. However, if you don't have that term or phrase anywhere outside of your profile, adding it as a talent will make it appear when someone looks for it.
Take advantage of the fact that LinkedIn allows you to list up to 50 skills. Pick abilities that are important for individuals you want to captivate and want to be heard from. Consider what keywords that individual is looking for or what would pique their interest.
- Add experience that counts
If you are a complete fresher and has no relevant experience you can add your time of volunteering works, projects and industry exposures or certifications. Some of you may have no experience. In this situation, making up for it with any school or personal tasks related to your chosen employment is critical. Adding too much data is a typical error made by job seekers. It will be far more difficult for recruiters to discover you when you are jobless and your LinkedIn profile shows that you have no present employment. Recruiters frequently search for “current” workers in order to save time.
- Pay attention to your title
As it's the first item recruiters notice when they glance at your profile, your title is crucial. This should be brief, straightforward, and succinct in expressing who you are as well as what you stand for. Because many recruiters simply search by keyword, having the appropriate headline helps you are found for the proper, relevant position. It's also fine to include profession-specific abilities and titles, as provided as they're appropriate and don't go on for too long.
LinkedIn plays a huge role in branding and promotion. You can reach a very wide audience if you know how to use your LinkedIn pages effectively. This is why digital marketing institutes in Kerala goes in-depth about LinkedIn marketing in their curriculum. You can learn more about LinkedIn and its scope of marketing from the top digital marketing institutes in Kerala.